The global bath linen market is expected to grow at an exponential CAGR in the years to come. Bath linens make every mundane morning exciting with colorful wrap-ones making the bathing experience such a lively affair, taking ablution to another level. Pros and cons of bath linen market with pros extending to durability and double stitched edge, Upscale spas use white towels for white denotes versatility and blends with all colors quite easily. The bath linen market scenario is upbeat with home front and furnishings doing extremely well and wide array of fabrics, designs and colors available. Turkish towels have cemented their position as a towel giving a finite feel with a perfect end to a daily ritual.
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Turkish towels are called Kanga
in East Africa, shukas towel in Africa and in Asia pacific, they are termed as
Sarong. The Mediterranean terms it Fouta. A towel called as bamboo towels are
used in large numbers for their smoothness, anti-bacterial footprint and simply
because bamboo is currently hot favorite among material used. Key factors responsible for growth in
global linen market include growing affluence of middle-class populace among
Asian economies and stability vis-a-vis growth.
A boom in retail growth and expanding market
for luxury bath linen is also contributing to Asian economy. Frequently
changing home decors and lifestyle changes have reduced time-intervals between
purchases. Consumers have outgrown their penchant for small linen and are
favoring oversized mattresses increasing growth of bath linen market. Another
reason being, embroidered handiworks and pillows are increasing growth in
global bath linen market.
Segmentation of bath linen market
by type includes bath towels, bath robes and bath rugs and bath mats.
Segmentation by application is split between homes and hotels. Asia pacific
represents largest nation in sales turnover registering growth of turnover
during forecast period. Low labor costs in countries such as India and China
have made it possible to tap economic growth in Asia Pacific.
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China ranks highest in global
exports of bath linen. Countries such as Turkey, Brazil, Portugal, Spain, Japan
and Australia are leading the way from front in bath linen exports. Wider
adoption of luxury bath linens has significantly added to growth revenue of
bath linen market. Key players in bath linen market include action and action
ltd., American Textile Company, American textile systems, Beaumont and Brown
limited and boll and branch LLC, Grace, Westpoint Home, and Evershine.
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