Friday, 9 February 2018

Photovoltaic Polyvinyl Butyral (PVB) Film Market Drivers, Challenges, Growth Rate and Market Specification Forecast by 2022



The global PVB film market is expected to witness significant growth over the forecast period owing to rising demand from end user sectors such as steel and energy, electronics, automotive, semiconductors and others. Furthermore, growing stringent emission regulation by government coupled with rising demand from steel manufacturing and steel processing is anticipated to drive the market growth over the next eight years. In addition, the increasing awareness regarding its properties such as oxidation resistance, low density, high strength, excellent thermal shock resistance, excellent chemical resistance, high hardness, high-temperature strength, high thermal conductivity, wear resistance, and low thermal expansion is further projected to propel the sector demand over the forecast period. The market is projected to witness proliferated demand over the next eight years owing to rising substitution of present pure silicon technology semiconductors. However, high initial setup cost coupled with rising fluctuation in the raw material prices has enabled the market to witness hindered growth over the next eight years.


The global PVB film market is segmented by end user into Building & Construction, Ground transportation, solar energy and others. The building & construction segment is likely to witness major demand from the end-user industry over the next eight years primarily due to growing awareness about its properties such as optical clarity, strong binding, toughness, adhesion to many surfaces and flexibility.  The PVB film market is highly competitive primarily to the presence of several domestic and international suppliers. Though, the sector has the presence of various new players, who face difficulty in competing with other major companies in terms of functionalities, features, quality, and services. Over the forecast period, the growing new product development activities coupled with increasing adoption of new technologies for achieving operational efficiency has enabled the competition to become more aggressive. On a contrary, few major players through continuous R&D endeavours coupled with growing expertise knowledge in the industry have enabled them to witness competitive edge, thus propelling the overall growth of the sector over the next eight years.

North America and Europe are anticipated to witness major market share over the forecast period owing to the growing applications from large manufacturing companies coupled with rising demand to achieve high operational efficiency.  Asia Pacific is anticipated to account for fastest growth over the forecast period primarily due to the increasing applications from passenger as well from commercial sector coupled with growing awareness among end users regarding new developments and innovations. India, China, and Japan are anticipated to witness the highest share in the region majorly owing to the rising disposable income coupled with growing foreign investments. The Middle East & Africa is projected to see significant growth by 2020 mainly owing to increasing urbanization, industrialization, and globalization. The sector has huge potential in this region primarily owing to rising per capita income and foreign investments.


Key players in the market include Kuraray Co. ltd., Eastman Chemical Company, Li & Fung Group Co. Ltd., Sekisui chemical Co., Ltd., Huakai Plastic (Chongqing) Co. Ltd., Kingboard Chemical Holdings Ltd., Tiantai Kanglai Industrial Co. Ltd., Zhejiang Decent Plastic Co. Ltd., and Zhejiang Pulijin Plastic Co., Ltd. and many others. The market is highly consolidated having more than 35% market share by major players. The major players generally tend to retain their market share through new product development and through attaining operational efficiency. These players through continuous R&D endeavors focus on building a wide distribution network that supports the overall market to report significant growth over the forecast period. Companies through strategic expansions and mergers & acquisitions have been trying to cater large volume of customers with products that are cost-effective and high quality.

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