Sanitary napkins are made from an
absorbent pad placed in between two non-woven fabric structures, which help in
stopping the leakage, retain the body fluid level and improve comfort. The use
of sanitary napkin is growing significantly owing to rise in the global female
population. The average use of sanitary napkins by the female population in
Asia Pacific countries like Indonesia, Japan, India, Singapore, and China is
approximately 60.0%. The governments in emerging countries have adopted several
initiatives to encourage the use of sanitary napkins among women. Indian
government aggressively engages with numerous private entities and NGOs to
manufacture and distribute very low-cost sanitary pads. Companies like
Kimberly-Clark and P&G are investing in such initiatives as part of their
corporate social responsibility. Furthermore, the authority of decision-making
among women has improved in recent past. Women are increasingly becoming
independent financially.
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Based on the products, the global
sanitary napkin market can be segmented into reusable and disposable napkins.
Further, they can also be classified as flat-type, pad-type, and pants-type
diapers. Disposable sanitary napkins are segmented into panty liner,
ultra-thin, regular, maxi/super, overnight, and maternity. Government
initiatives in several countries educate women about personal hygiene and sway
them to replace the use of unhygienic clothes with sanitary napkins. This has
had a substantial influence on the demand for numerous feminine hygiene
products, particularly in developing countries. A large number of seminars and
campaigns have also been conducted in colleges and schools globally concerning
the safety measures regarding the use and disposal of feminine hygiene
products.
Women in emerging nations lack
adequate solutions to cope up with menstruation. Imported pads are unaffordable
for low-income families. Market research in Uganda shows that 90.0% of the town
poor was unable to afford off-the-shelf sanitary pads thereby resulting in the
use of materials with limited absorbency including newspapers, even dried
grass, and cloth, making it challenging for menstruating girls to contribute in
school. The United Nations Children’s Fund projects that 1 in 10 African
women/girls skip school during menstruation or drop out due to lack of
menstrual hygiene management options. Several government initiatives have
acknowledged these problems by providing subsidies in the menstrual hygiene
products segment.
Geographically, the sanitary
napkin market is segmented into North America, Asia-Pacific, Latin America,
Middle East and Africa, and Europe. Several new entrants are expected to enter
into the global sanitary napkin market owing to expand product portfolio to
incontinence products, and the trend is expected to remain same over the next
eight years. Opportunities lie with popular paper companies to manufacture
diapers. Developing manufacturers are suggested to design high-quality products
at reasonable price and thus enhance their market share. Continuous product
development along with consumers need & innovative marketing are few other
success factors for a market player.
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The key players dominating the
market for include Procter & Gamble, Johnson & Johnson, Kimberly-Clark
Corp., My Bella Flor Co., while other significant players include Tendasoft
Inc., Natracare, and Private Label. Over the next eight years, Procter &
Gamble is anticipated to capture the market share of the prevailing market
players owing to its multi-billion marketing budget, global presence, &
established a brand name. It is also expected to attract numerous new consumers
over the forecast period. This report covers each aspect of the global market for
sanitary napkins, beginning from the basic market information and progressing
further to several significant criteria, based on which, the sanitary napkins
is segmented. Key application areas of sanitary napkins are also evaluated
based on their performance. The sanitary napkins industrial chain, prevailing
policies, and rules & regulations are studied in this report. The report
also assesses the dynamics of demand and supply, production capacity,
logistics, and the historical performance of the sanitary napkins globally.
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